Nobody wants an ugly website–let alone one that struggles to get visitors. But transforming a website into an attractive, organized, and the streamlined page takes work—in particular, performing a thorough audit of your website’s content, structure, and design. For businesses who use digital media as their main platform or even as a supplement, understanding the importance of auditing your site’s SEO is key to making sure your messages are getting received by the right people. In this blog post, David Skriloff discusses what it means to do a proper website audit for SEO optimization and conversions–how you can take care of technical issues like keyword density and crawling errors so your audience will be more likely to engage with your content online!
David Skriloff On How To Do a Website Audit To Improve SEO & Conversions
Step 1: Evaluate Your Site’s Performance
Before conducting an audit on your website, it is important, as per David Skriloff, to evaluate its performance. You can use a variety of tools to check the speed, responsiveness, and performance of your site. Google PageSpeed Insights is one such tool that will give you an indication of how well your page performs on mobile and desktop devices. It also provides suggestions for optimizing the page in order to improve load times, allowing users to access content faster. Additionally, you can use other tools, such as WebPageTest or GTmetrix, to measure the overall performance and loading speed of different pages across multiple platforms, including desktops, tablets, and phones.
Step 2: Analyze Your Website Structure & Navigation
The structure and navigation of your website are key to providing a good user experience. It is essential that users can easily find the pages they want with minimal effort. Your website should be organized logically, allowing for intuitive navigation from page to page. Consider adding breadcrumb trails that show the route a user has taken through your site, making it easier for them to navigate back to where they came from. Ensure there is clear labeling of links and buttons so that users know exactly what they are clicking on and where they will end up as a result.
Step 3: Review Your Page Titles & Descriptions
Your titles and descriptions need to be accurate, concise, and keyword-rich in order to attract organic search engine traffic. Titles must be unique and should accurately describe the page content. Descriptions should be no longer than 150 characters, as search engines may truncate them if they are too long. Ensure all of your titles and descriptions include relevant keywords so that users can quickly identify what the page is about.
Step 4: Optimize Your Website’s Technical Setup
David Skriloff recommends ensuring that all technical elements, such as metatags, canonical tags, redirects, and hreflang tags, are set up correctly and in the correct format. This will ensure that any changes you make to pages or other elements on your website are picked up by search engine crawlers and indexed appropriately. Additionally, check that all images have been assigned alt-text, as this not only helps search engines to better understand the content of a page but also makes it more accessible for those who are visually impaired.
David Skriloff’s Concluding Thoughts
In conclusion, auditing your website is crucial to maintaining and improving your SEO ranking and organic traffic. According to David Skriloff, by regularly auditing your site, you can identify key areas of improvement to make sure that your website is effective in achieving its goals. A well-executed website audit will improve both your SEO ranking and conversions, making it an essential part of any digital marketing strategy.